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Meeting with Dealers in regions “Garadagh Cement” OJSC continued meetings with customers in October and held the meetings with regional retail cement customers in Khachmaz,Sheki, Gence, Kurdamir and Lenkeran during 25-31 October. Specialists from Marketing and Sales departments, representatives of Ministry of Economic Development, as well as distributors and close to 300 retail dealers participated in these meetings. The aim of the meeting was to inform customers about the recent achievements and innovations of “Garadagh Cement” OJSC, about the projects that are to be realized in upcoming years, about the current situation in retail cement market, as well as to know the customers’ problems and wishes.
In events, “Garadagh Cement” specialists presented information about New Kiln project, ways of fighting against fake-plagiat cements, about the safety elements on “Garadagh Cement” bags, also about cement sales and market prices, afterwards providing comparative analysis between the current market situation and that of the beginning of 2009. It was mentioned that, as a result of the taken measures, the number of total dealers increased from 250 to 600, cement prices reduced, the benefit of dealers was increased and plant’s retail market share increased from 26% in the beginning of year to the 43% in September.
According to the New Kiln project, current 4 wet kiln lines will be replaced with 1 dry kiln line, which has modern technology and more production capacity. The ground-breaking ceremony was held on april 14, 2009, and the President of Azerbaijan Republic, Mr Ilham Aliyev participated in this event, which shows the importance of the project. It should be mentioned that, the launch of new dry kiln line is planned for 2nd quarter of 2011. After the completion of project, the production capacity of the plant will be 4000 ton/day clinker, or 1.7 million ton/year cement.
The dealers were informed that, the fight against fake and plagiat cement producers is continuing. In this context, authorities undertake monitoring in cement markets against fake cement, as well as the cases with plagiat cement producers, such as AND and Emal-Senaye, are brought to the court. In order to differentiate the original “Garadagh Cement” bags from fake cement bags, attention should be given to the special waved paper material of the bags. According to the agreement with producer, only “Garadagh Cement” can use the bags with special paper material in Azerbaijan cement market. In addition, there is a 7 color and 7 times company logo printing on the top of the bags, as another safety element. Finally, the stamp of the bag producer – Mondi company is printed on the side of the bags.
After the presentations, “Garadagh Cement” representatives answered various questions of the dealers and discussed the ways to solve the mentioned problems. At the end, participant received gifts from “Garadagh Cement” OJSC and had business lunch together.
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